Apricot Ab was initially founded in Sweden already in 1983 by Jean-Niklas Palm-Jensen. When Niklas resigned from his director’s position at Vin & Sprit, he turned his private company into a wine importing and marketing business. Apricot Ab has supplied wines and alcoholic beverages to Systembolaget, the Swedish on-trade and border trade since April 2005.
Per Monnberg was working with Southcorp Wines in 2001 when he connected with Niklas, who then was Brand Director of Penfolds Wines at V&S. After Niklas’ move to develop Apricot Ab’s wine business, the idea of a partnership was first discussed. Due to Per’s other engagments for a number of years, Apricot Helsinki Oy became reality only in 2017.
Apricot Helsinki Oy is a licenced importer of alcoholic beverages since January 2018. The company is focussing on business development and brand marketing in the retail channels of Alko and the main grocery trade groups, as well as in the Baltic Travel Retail sector. Our producers & partners include, among others; Les Grand Chais de France, Rotkäppchen-Mumm, Hispano Bodegas.
Logistic functions of Apricot Helsinki and warehousing of goods are professionally managed by Ab ME Group Oy Ltd in Turku. We deliver directly to Alko shops, Travel Retail operators and wholesalers alike.